Visible online
YOUR TARGET GROUPS ARE ONLINE. ARE YOUR FORMATS?
With digital congresses, trade fairs and on-demand courses you reach customers, partners, employees and other target groups cost-effectively, independent of place and time.
For professional implementation we rely on the Elevation Group as our selected cooperation partner. Experienced production teams and many years of expertise ensure professional realisation in the online event business.
Experience you can count on
15+ years of experience
in the professional online event business
400+ online congresses
successfully implemented
1 million+ participants
reached via digital formats
Would you like to professionally complement your existing on-site formats with digital options?
Then the question quickly arises: Who develops the right format, sets it up technically and ensures professional implementation?
This is exactly where we come in. Depending on your needs, we support your team or take over the implementation completely.
What you can expect from us
- Individual, tailor-made implementation from a single source
From concept and dramaturgy to technology, execution and follow-up. - Proven platforms
Stable, GDPR-compliant, scalable, individually customisable and geared to professional B2B requirements. - Professional support
Clear processes, experienced contacts and reliable technical implementation. - AI sensibly integrated
From production to marketing, modern AI tools are used wherever they improve quality, speed or efficiency. - You have the free choice
We coach your team to set up the format quickly or provide complete done-for-you implementation from A to Z.
Where time, money and impact are lost today
Many companies and organisations know these challenges:
On-site events tie up considerable resources.
Organisation, rooms, travel and staff cause costs – and after the event day much of it is already over.
Congress and trade fair costs are rising.
At the same time, it is becoming more difficult to bring effort, reach and actual benefit into a good proportion.
New target groups are to be reached.
But geographical boundaries, travel effort and scheduling dependencies limit the reach.
Products, services or programmes need explanation.
Prospects compare offers but do not always recognise the differences – and the same questions have to be answered again and again.
Customers, partners, employees, members or alumni are to be activated.
Often there is no format that sensibly combines information, exchange and concrete next steps.
Knowledge has to be imparted again and again.
Onboarding, further education and information events tie up time, although many contents could be used several times.
After events there is no time for consistent follow-up.
Valuable contacts and concrete opportunities remain unused as a result.
At the next occasion much starts all over again.
Content, processes and knowledge are reused too little systematically.
This is exactly where digital formats can play to their strengths
Whether winning new contacts, presenting services that need explanation, introducing partners, imparting knowledge efficiently or activating a community: we develop and realise the right digital format with you. Scalable, as your own brand presence, winning target customers.
Once professionally designed, online congresses, digital trade fairs and on-demand courses can be used repeatedly, combined and developed further – for more reach, less organisational effort and an impact that does not end with the event day.
Depending on the objective, an online congress, a digital trade fair or an on-demand course can be the right solution.
Three formats. Different goals.
Which digital format brings the greatest benefit depends on what you want to achieve.
Online congress
-> Reach people, show expertise, build trust
Online congresses should not be missing from any online marketing strategy, because they are by far the best marketing instrument we know. And this in terms of both quantitative and qualitative criteria:
Generation of several thousand leads within a very short time (3 months) at a cost of under €4 per lead – and these are hot leads or marketing qualified leads. In addition: online visibility, expert status, networks and partners, a tool that sells without selling. And all this even with a success guarantee.
Focused on a problem that your company solves, it brings prospects who did not know until now that you are the solution.
Online trade fair
-> Present offers, bring contacts together, enable conversations
They work like exclusive in-house trade fairs for your customer base, can make a large product portfolio understandable or present products that need explanation perfectly to the right people. One of the strongest online tools we know for direct sales.
On-demand courses
-> Prepare knowledge once and make it permanently available
Online courses or online seminars are now a well-known online element, but often used incorrectly. In the right function, online courses are able to multiply you as a person or institution.
Strictly speaking, it is about your knowledge. Everything you have told more than 7 times in the same or similar way belongs in an online course – scalable and structured. This frees up important time.
Which digital format brings the greatest benefit depends on what you want to achieve.
Request a strategy consultation
Book a strategy consultationThree situations – three solutions
New customers? More sales? More time? Choose a suitable format.
NEW CONTACTS, NEW LEADS, NEW CUSTOMERS
Situation 1: You want new customers, hot leads, online visibility
For companies, SMEs & NPOs:
- You want to find new customers – without cold calling and without paid ads
- You want to position yourself as an expert in your industry
- You want to build new partners or sales channels
- You want to create a recruiting pipeline for skilled professionals
For universities & business schools:
- You want to reach more prospective students – also internationally
- You want to become more visible as an education brand
- You want to win back or reactivate former alumni
- You want to do university marketing without travelling to expensive trade fairs
- You want to attract prospective students for new programmes
The solution:
→ ONLINE CONGRESS
Typical participant numbers: approx. 3,000 to 10,000 per congress
Typical conversion: 2 to 5 percent to paying customers or leads
Cost savings: 70 to 85 percent compared to a physical conference
Book a consultation now
ConsultationYOU HAVE CONTACTS WHO DO NOT BUY
Situation 2: You have contacts who do not buy or commit
For companies, SMEs & NPOs:
- You have inactive existing customers who need to be reactivated
- You have leads in your CRM that have not converted for months
- You want to approach upselling and cross-selling in a structured way
- You want to activate your partner network and let it sell
- You have prospects who say “maybe later”
For universities & business schools:
- You have admitted applicants who have not yet confirmed
- You want to turn alumni into donors, sponsors or active supporters
- You have prospects for further education who do not book
- You have contacts from events or trade fairs that do not convert
The solution:
→ ONLINE TRADE FAIR
Typical participant numbers: 100 to 2,000 from your contact base
Typical conversion: 15 to 30 percent to sale, commitment or booking
Cost savings: 75 to 85 percent compared to a physical trade fair
Book a consultation now
ConsultationYOU KEEP EXPLAINING THE SAME THING
Situation 3: You keep explaining the same thing – and have no time left
For companies, SMEs & NPOs:
- Employee onboarding eats up your time or the time of your managers
- Your sales team explains the product for the 50th time – always from scratch
- Partner and customer training ties up resources you do not have
- Compliance training has to be repeated every year
- Your team keeps asking the same questions
For universities & business schools:
- Your basic modules repeat every semester
- Students come to your courses unprepared
- Lecturers have no time for individual support or depth
- You run repetitive training for academic staff
- You want to implement flipped classroom concepts
The solution:
→ ONLINE COURSE SYSTEM
Typical participant numbers: Unlimited – scales without additional effort
Time savings: 80 to 90 percent for lecturers, trainers, managers
Cost savings: 85 to 95 percent compared to repetitive classroom seminars
Book a consultation now
ConsultationThe three formats explained in detail
Online congresses – winning new customers through expert knowledge
How it works:
An online congress is a digital specialist conference that runs over several days. The principle: you invite 15 to 30 experts on one topic – professors, practitioners, thought leaders. These experts give interviews or short presentations. Every day, 3 to 5 of these interviews are published.
Participants register free of charge. They get daily access to new content, consume expert knowledge – and leave their contact details and their interest in the process.
At the end of the congress you offer a paid product: a consultation, a further education programme, a seminar, access to all interviews as recordings. 5 to 15 percent of participants buy. With 1,000 participants that is 50 to 150 paying customers or qualified leads.
Typical use cases:
For companies, SMEs & NPOs:
- Lead generation for consulting pipeline or services
- Positioning as an expert in an industry or niche
- Product launch with industry experts as multipliers
- Partner acquisition through joint congresses with associations
For universities & business schools:
- Degree programme marketing with alumni or lecturers as experts
- International university marketing for new markets
- Thought leadership on research topics
- Recruiting events for master’s programmes or executive education
Participants
- 300 to 3,000 (depending on niche and marketing)
Conversion
- 5 to 15 percent to paying customers, leads or bookings
Costs
- 5,000 to 15,000 EUR (depending on scope and production)
- 70 to 85 percent compared to a physical conference
- 5 to 7 days live phase, then optional permanent use as a lead magnet
What you need:
- A topic that interests your target group
- 15 to 30 experts willing to speak for 30 to 60 minutes
- A marketing channel (email list, social media, partnership with an association)
- Time for concept, interviews and follow-up (or our full service)
More about online congresses
Online trade fairs – selling to existing and new contacts
How it works:
An online trade fair is an exclusive event for your existing contacts – alumni, existing customers, leads from your CRM, partners, admitted applicants. The fair runs over 1 to 3 days and offers everything a physical trade fair offers: exhibition stands with products, live presentations, workshops, 1:1 meeting slots.
The difference: your participants do not drop by at random. You invite them specifically. You know who is attending. And you can follow up.
An online trade fair is not a lead generation tool. An online trade fair is a sales tool. You activate people you already know – and who know you. Conversion rates are 15 to 30 percent because the participants are pre-qualified.
Typical use cases:
For companies, SMEs & NPOs:
- Customer summits for existing customers (upselling, cross-selling, loyalty)
- Product launch events for partners, dealers or sales channels
- In-house fairs for inactive CRM contacts (reactivation)
- Internal fairs for employees (e.g. HR fairs, further education, intrapreneur days)
For universities & business schools:
- Alumni events with further education or donation offers
- Study place fairs for admitted applicants (decision support for acceptance)
- Career days for current students with partner companies
- International degree programme fairs for pre-qualified prospects
Participants
- 100 to 2,000 from your existing contact base
Conversion
- 15 to 30 percent to sale, commitment, booking or qualified follow-up
Costs
- 5,000 to 20,000 EUR (depending on scope, live sessions, number of stands)
- 75 to 85 percent compared to a physical in-house fair
-
1 to 3 days live fair,optional follow-up use with recordings
What you need:
- An existing contact base (CRM, alumni database, customer list)
- An offer to be sold (product, service, further education, study place)
- Partners or exhibitors to run stands (optional: only yourself)
- Preparation time for invitations, stand content, live sessions
More about online trade fairs
Online courses – impart knowledge once, use it a hundred times
How it works:
An online course is a structured learning programme that you create once – and then use an unlimited number of times. You record your knowledge: as videos, as texts, as tasks, as tests. Your participants work through the course independently, at their own pace, whenever and wherever they want.
The result: you no longer explain anything in person. Your participants come to you prepared. You save 80 percent of your time. And you scale your knowledge to hundreds or thousands of people – without additional effort.
An online course is not a substitute for personal support. An online course is the preparation. Afterwards you have time for what really counts: individual questions, deepening, guidance.
Typical use cases:
For companies, SMEs & NPOs:
- Automate employee onboarding (instead of 5 days of induction: a 5-hour course)
- Product training for partners, sales or customers
- Compliance training that must be repeated annually
- Internal knowledge management (processes, tools, best practices)
- Customer academies for self-service and fewer support requests
For universities & business schools:
- Basic modules for students (flipped classroom concepts)
- Preparatory courses for first-year students (mathematics, statistics, academic work)
- Repetitive compulsory modules that run the same way every semester
- Further education courses for alumni or external participants
- Training for academic staff or lecturers
Participants
- Unlimited – one course scales without additional effort
Time savings
- 80 to 90 percent for lecturers, trainers, managers
Costs
- 3,000 to 10,000 EUR for initial production (one-off), then only hosting
- 85 to 95 percent compared to repetitive classroom seminars over 3 years
-
Unlimited – once created, permanently usable (with updates as needed)
What you need:
- Knowledge that you have explained at least 7 to 10 times (then production pays off)
- Time for concept, script, recording (or our production service)
- A system for delivering the course (learning management system)
- Optional: tests, certificates, gamification for higher completion rates
More about online courses
Which format suits your situation?
- Online congresses for winning new customers and lead generation
- Online trade fairs for sales and activation of existing contacts
- Online courses for knowledge transfer and time savings
Let's talk for 45 minutes. We will clarify:
✓ Which format suits your situation
✓ What the implementation would look like in concrete terms
✓ What it would cost and which results are realistic
✓ Whether we are the right partners for you – or not