Z WAY Business School Support Unit

Many programme directors and programme managers have the clear mandate to recruit new students – but they are neither salespeople, advisors nor marketing experts.

We support you in fulfilling this mandate professionally. We make those responsible fit to recruit the right students in a targeted way and achieve sustainable growth.

We support you in setting up or repositioning your further education programmes – with market-oriented curricula, Bologna-compliant ECTS structures, lecturer set-ups, accreditation checks and positioning support.
Our standard: programmes with impact that clearly stand out from competitors and generate real demand.
We accompany you from the idea to successful implementation.

We are at your side as experienced sparring partners – with know-how from business, science and the international education landscape.
Contact us.

Congratulations on this ambitious project.
A branch in Switzerland opens up new markets and offers great strategic opportunities.
After a well-founded situation, potential and feasibility analysis, we accompany you through all decisive steps – from structure and process development and the legal framework to the targeted recruitment of lecturers, researchers and students.

Your added value when you involve us:

• Experienced, interdisciplinary team of specialists at your side
• Strategic support with foresight and local expertise
• Safe, well-thought-out market entry with the best future prospects

Even a “small” corporate university makes sense.
Anchoring learning strategically in the company, passing on internal expertise in a targeted way and developing employees systematically strengthens the employer brand & the leadership culture.
As you know, setting up, positioning and operating one requires more than just good content.
We support you in the strategic development or targeted expansion of your corporate university – from needs analysis and curriculum and format development to quality assurance and communication.
Whether internal academy, competence centre or learning platform: together with you we make your corporate learning vision a reality.

Alumni programmes and study trips are valuable instruments for network maintenance and image building.

Together with you we develop tailor-made alumni initiatives and study trips to Switzerland that combine knowledge, practice and inspiration. Exciting company visits, fireside chats and exclusive insights into the Swiss economy, culture included.
Would you like study trips outside Switzerland? Contact us with this request as well. Our cooperation partners are active worldwide.

Your added value: strong alumni loyalty, valuable impulses and lasting networks.

Lack of leadership, unclear roles, leadership weaknesses and smouldering conflicts slow down teams and cost time, quality and trust in universities and companies alike. They also jeopardise success in higher education. Deadlocked conflicts often end in resignations – even of top performers.

We support you with targeted situation analyses, tailor-made leadership coaching and practical, short workshops to strengthen leadership skills and quickly resolve deadlocked situations.

Your added value:

• Clarity, decisiveness and a new basis for successful collaboration
• Constructive conflict resolution with foresight
• Credible leadership instead of silent resignation
• New basis for motivation, trust and effectiveness

Unclear or unconvincing advice leads to drop-outs and lower enrolment numbers.
Prospective students today expect competent, empathetic advice at eye level – with a clear understanding of their situation, goals and decision-making processes.

We train your advisors specifically in conversation skills, needs analysis, recommendation logic and objection handling – practice-oriented, type-appropriate and with a view to the enrolment rate. Also for telephone or digital advice.

Your added value:

• Stronger advisory skills, more confidence in conversations
• Higher enrolment rates & more satisfied first-year students
• Motivated teams with a measurable contribution to success

Internal assessments of training offers, trainers and lecturers are rarely neutral – and rarely lead to clear decisions.
We evaluate independently and with clearly defined criteria: content, didactics, practical relevance and the impact on participants.

You receive structured feedback, an honest assessment and concrete recommendations for the further development of your training offers and your teaching staff.

Your added value:

• Objective, neutral basis for decisions
• Quality assurance with foresight
• Strategic further development of your corporate university

Yes, sometimes external input is needed here too. Not every subject expertise automatically leads to successful knowledge transfer. Together with you we develop and realise a practice-oriented train-the-trainer or train-the-lecturer programme tailored to your needs, which conveys didactic standards, interactive methods and a feedback culture in a practical way – adapted to your target groups, formats (e.g. on-site, blended learning, online) and strategic goals.

Your added value:

• Stronger impact in training & teaching
• Improved teaching quality and participant satisfaction
• Further professionalisation

Good decision. Surveys conducted internally often meet with scepticism or remain superficial and deliver few usable results. We design, accompany and analyse your employee or student survey. Anonymous, discreet, with clear, jointly developed questions, neutral evaluation and meaningful recommendations for action.

Your added value:

• Honest feedback thanks to external neutrality
• Reliable results & concrete pointers for your next steps
• Greater trust in your leadership and change processes

Very good. Recognised quality and lasting impact are decisive success factors for your institution – but the path to official quality seals, accreditations and excellent programmes is complex and resource-intensive.
With experienced specialists it can be mastered much more efficiently and safely.

We support you in building effective quality management systems, accompany national and international accreditation processes and develop viable strategies for further education programmes with substance together with you.

In exceptional cases, for postgraduate programmes such as EMBA, MBA and DBA programmes, we take over the accreditation of your further education offerings ourselves – in accordance with the guidelines of your country and with binding quality assurance.

As a rule we accompany universities that are already officially recognised in their home country.
If you want to build a new university from scratch, we will be happy to examine the possibilities together with you.

Your added value:

• Efficient path to quality standards & accreditations
• Trustworthy programmes with a high reputation
• Lasting impact for institution, teachers, learners & student recruitment

Some existing programmes appear outdated and meet neither the expectations of today’s students nor the requirements of the market and the economy.

Together with you we analyse the structure, content and target groups of your programmes. On this basis we develop a concrete, practice-oriented modernisation – with a focus on practical relevance, current & future topics and international standards.

Your added value:

• Attractive positioning of your programmes that convinces the business world
• High relevance for professional practice & business
• Lasting competitive advantages in a dynamic market

Blended learning, online modules or hybrid formats are standard today – but are often only implemented superficially or fall short of the possibilities.
Many institutions do not exploit their potential.

Together with you and our cooperation partners we develop digital teaching and learning formats that are didactically well thought out, technically practicable and specifically tailored to your target groups.
Whether a single module or an entire further education programme, we accompany you from conception to successful implementation.

Your added value:

• Inspiring learning experiences with measurable added value
• Greater reach & flexibility for participants
• Future-proof, scalable solutions for your institution

Zoom, Teams & Co. are valuable tools for meetings and training. If you want to present learning content interactively, in high quality and with public appeal, you need more.
Online congresses offer you many possibilities.

When it comes to professional online congresses or digital courses, we are there for you. Standard tools are not enough here.

Contact us.
We analyse your objectives, design a suitable format together with you and support you in the technical, content-related and organisational implementation of your first online congress or digital course offering.

Your added value:

• Tailor-made, scalable online congress solutions & online courses
• Enthusiastic participants thanks to high interactivity & quality
• Smooth execution – with as much support as you wish